Episode 4 - Leading with Intention and Impact with Mary Hoffman
In this inspiring episode of the ALC ChangeMakers Podcast, host Jennifer Sconyers sits down with Mary Hoffman, CEO and majority owner of Faucethead Creative, a Columbus-area branding and marketing strategy agency.
Mary shares her powerful leadership journey—transitioning from a retail executive to co-owner of a creative agency during the upheaval of 2020—and how she’s intentionally realigning her business to meet the moment.
Mary talks candidly about the realities of pivoting in a volatile market, the role of storytelling in branding, the evolution of her company’s values, and her commitment to uplifting women and underserved communities through both her business and mentorship.
Episode Highlights
- How Mary transitioned into business ownership during the pandemic
- What makes Faucethead Creative’s branding and web design process different
- Why marketing is more than a logo, and how visual storytelling builds connection
- Pivoting during political and economic uncertainty: from big clients to small business champions
- Launching Signal Tower Microsites to make professional websites accessible
- Mary’s experience with ALC’s leadership courses and how they’ve shaped her management approach
- Mentoring incarcerated women through the Ohio Prison Entrepreneurship Program
About Our Guest
Mary Hoffman is the CEO and majority owner of Faucethead Creative, a branding and marketing firm based in Delaware, Ohio. A Goldman Sachs 10,000 Small Businesses program graduate, Mary brings decades of leadership in retail and now channels her expertise into supporting local entrepreneurs, especially women, with intentional, values-based marketing. She is also the creator of Signal Tower Microsites, a new division offering affordable, professional one-page websites for small and scrappy business owners. Beyond her agency, Mary actively mentors incarcerated women in partnership with the Ohio Prison Entrepreneurship Program and is a vocal advocate for community-based impact.
Connect with Mary:
Website: faucethead.com
Signal Tower Microsites: signal-tower.com
LinkedIn:
https://www.linkedin.com/in/mary-h-a57544354/
https://www.linkedin.com/company/faucethead
IG:
https://www.instagram.com/faucetheadcreative/
https://www.instagram.com/the.museseries/
📚ALC Programs Mentioned
Mary shares her experience as a participant in two ALC programs:
- Post-Election Leadership Strategy Workshop – for leaders navigating values-driven change
- Managing Professional Relationships (e-learning course) – helping leaders and teams strengthen communication and culture in turbulent times
Learn more or enroll your team at: https://www.jennifersconyers.com/store
About Abundance Leadership Consulting
The ALC ChangeMakers Podcast is brought to you by Abundance Leadership Consulting (ALC), a certified MBE/WBE consulting firm helping nonprofits, foundations, associations, and mission-driven organizations navigate change with confidence.
At ALC, we specialize in strategic planning, leadership development, organizational change management, board governance, facilitation, and nonprofit mergers, acquisitions, and mission continuity planning. Through our proprietary F.A.B.R.I.C.™ Framework - Fairness, Accountability, Belonging, Relationships, Inclusion, and Collaboration - we help organizations strengthen culture, build sustainable systems, and achieve long-term impact.
Exploring a Nonprofit Merger, Partnership, or Sustainability Strategy?
The nonprofit sector is facing unprecedented challenges, from funding uncertainty and leadership transitions to increased operational demands and shifting community needs. Sometimes the most strategic path forward is deeper collaboration, shared services, a formal partnership, or a merger.
ALC helps organizations assess opportunities, manage stakeholder engagement, navigate complex transitions, and protect mission impact throughout the process. Our approach centers people, culture, and community alongside financial and operational considerations.
Learn more about our nonprofit mergers and acquisitions services at:
Connect with Us
If today's conversation sparked new ideas for your organization, we'd love to hear from you.
- Visit: Abundance Leadership Consulting
- Learn about nonprofit mergers and mission continuity: https://nonprofit-ma.com/
- Connect with Jennifer Sconyers on LinkedIn
- Subscribe to the ALC ChangeMakers Podcast for conversations with leaders creating lasting change in their organizations and communities.
Because sustainable organizations create sustainable impact.
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